Marketing Keys and Connections

How the National Association of Realtors (NAR) Legal Settlement Affects Wisconsin

I’m going to share my thoughts on the recent NAR Settlement and how it will likely affect homebuyers and sellers in Wisconsin, but I first need to clarify that my perspective does not represent Keller-Williams and I am not a legal professional. My insights stem from decades of working in the real estate business in […]

What You Need to Know About Estate Planning from a Realtor’s Perspective

In our line of work, we meet many individuals and families grappling with estate planning. This process can feel daunting and emotional, especially when it involves one of your most significant assets: Your home.  With over 10,000 Baby Boomers turning 65 every single day, our country is experiencing a very large-scale transfer of wealth. The […]

Which House Renovations Get the Best Return on Investment?

We have been privileged to see some amazing custom home renovations, over the years, and enjoy seeing the upgrades and personalized touches that many of you have made.

But if we’re being completely candid (and when are we not?) not all of those renovations are going to see a return on investment. In fact, the more personalized and unique your reno, the chances are higher that you won’t recoup the cost when you inevitably sell your home.

Take a look at our latest article, which lists the home renovations that typically see the best (and worst) ROI:

Private House Listings: What Are They and When Do They Make Sense?

Private house listings, also known as “pocket listings,” typically attract sellers who prioritize privacy. We’ve seen an uptick in these types of properties, and are always happy to work with sellers who value discretion in their home sale. Once engaged, we selectively reach out to potential buyers who are already on our radar, as well as others in our network who we know might be interested in the property.

Buying Residential Real Estate Internationally Is Easier Than You Might Think!

Imagine lounging on a sun-kissed beach, gazing at your dream home nestled in a wonderful international location. Sounds like a dream strictly reserved for the rich and famous? At Sandra Ranck Real Estate, we’re excited to showcase how this dream can actually become your reality! Many local people own second and third homes abroad.

Why Invest in Comprehensive Staging/Styling & Marketing? Is it Worth it?

The seller of this Broadway condo faced a decision: Save money on commission by choosing an agent willing to cut their commission and just ‘get her property on the market’ or invest in a comprehensive staging/styling & marketing package. She ultimately chose to invest in her property, and the results were undeniable. They were flat-out AMAZING.